I absolutely love this logo.
Am I supposed to be able to read what that says under the “ili”?
First feeling: Yes, it is funny and family is visible. It will work on website.
– Will it work on highway billboard? (You don’t have time to think, you need to read it immediately.)
– Could some color change help to logo?
@ Charles Darwin:
Are you serious? Wow.
The Internet wasn’t but a twinkle in Al Gore’s eye in the 1970s when this logo was designed. A 40-some year-old logo which holds up under a much evolved (forgive the Darwin pun) 21st century microscope is damn near perfect. Strong strokes, simple type/iconography will translate brilliantly on outdoor applications. Those who cannot read this logo on a billboard are 1) legally blind and 2) shouldn’t be driving.
Please kindly inform yourself before posting. Thank you for your consideration. Chin up, kiddo.
I disagree with Darwin here.
First you don’t have to recognize the play on letters. It’s like a bonus when people get when exploring the logo mark. Just like the hidden arrow in FedEx: It works without noticing it too.
Second, you don’t introduce your startup brand on a billboard. This is a media more used for improving brand-recognition or for new campaigns. So if anybody see this logo on a billboard he/she will probably be familiar with the logo already or else he/she is just not the target of the ad at that moment.
I’m giving another 5 stars to it :)
Herb was a fantastic designer – It’s interesting to see a new generation of designers discover the his work and the work of designers such as Paul Rand, Saul Bass (et al)
Look for his mark for Mother&Child. It’s another classic.
Too bad for Tate…
Oh… I’m with Oguzhan, bummer for Tate. I don’t which came first, but this one is 120% better!
Love it…very clever. Thanks for the education re: it’s origin. Will look up Herb now.
Never gets old…
Fantastic logo, I too never get tired of seeing this one.
I always love the simplicity in a logo design. Very nice!!!
Beneficial information like this one should be kept and maintained as well as so will place this one on my search for list! Thanks for this wonderful publish and hoping to publish associated with this!
simple but really effective logo design
Awesome logo. The most amazing yet simple !!
no words left…typography at its best…..
One of The Best LOGO of All Time.
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