Human resources company.
Half-symbolic, half-typographic concept. I have started with a concept of a road leading ahead, with a guiding star above, showing the way. Then, I had to add top serifs to get the letter "T", and with a little stretch of imagination it could be interpreted (or rather the negative space it creates) as the night-sky`s sphere.
I am pretty happy with the shape I have ended up with. It is purely geometric, simple, elegant, unique and strong. Of course it is also the initial of the company name, and the hidden message can be viewed as added value.
keywords: "T", professional, trustworthy, solid, experienced, elegant, simple, guidance
Is an establishment dedicated to the sell and preparation of speciality food and coffee. They know the place where the coffee grew and the different procedures are realized to obtain a variety of flavors, smells and acidity. In the part of the tea we work with one of the best houses of tea in the country named Carabanserai, located in Roma D.F., they provide french tea and realize their own mixtures of excellent quality. By our part we realize the redesign of their identity where we look to keep and stylize the main elements of their old logo, as the top hatted, the gentleman’s mustache and the cup of coffee, the result is a clean logo, sophisticated and with an european tendency, to give the classic touch on the composition of the new identity and unique consume experience. On the packaging we use ziploc type bags of rice paper to keep the freshness of the tea and also the coffee, and we tag with two stickers, one with the illustration of coffee beans and another one with the picture of a cup of tea.
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