PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.
Pear is a cloud-based application that integrates entertainment, fashion, travel and sport. Allowing users to have a customised interface to the web that streamlines and aggregates only what interests them. The logo encompasses representative icons from various genres and sectors and combines them under one pear-shaped roof, just like the app itself.
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