"Dos Tios Serios" in english means "Two Serious Guys". This logo was designed for an agency created by two youngs enterpreneurs. The logo has 2 views: on one hand we can see a man with moustache, that symbolized the serious part of the agency, on the other hand we can see two guys holding hands, that symbolized the creative and funny part of the agency.
Sidd & Laine’s mission is to help the world shine a little brighter with jewellery and accessories that look great and make people feel fantastic. The collection consists of jewellery that is lovingly hand-made by artisans in northern India. Designed using natural, semi-precious stones, the range compliments styles as varied as boho-chic, the oh-so glam socialite or even the jeans and T-shirt kind of gal. We were thrilled when we were commissioned to design Sidd & Laine’s brand identity. Aiming to attract a fashionable female audience, the new logo incorporates a geometric shape based on authentic Indian patterns. Serif typography, a vibrant colour palette and luxurious print finishing, like gold foil, were used to combine an elegant and exclusive personality.
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