"O Rei do Cangasushi" logo is a prototype for a probable sushi bar in Brazilian northeast. The artistic design was entirely based on the figure of "Virgulino Lampião", the legendary king of the outlaw (outlaw means "cangaço" in portuguese), folk hero. A slice of salmon above the rice cake represents the typical hat of outlaws (outlaws means "cangaceiros" in portuguese) led by "Virgulino Lampião" (who wore glasses and had a blind right eye) at that time and today is considered the symbol of the Brazilian northeast.
Overview The company – Boutiquette, online boutique selling affordable clothing made from natural high quality fabrics, from up and coming designers. Challenge Developing a memorable, fresh and creative logo for the Boutiquette brand. The logo should relate to the name Boutiquette, which is a combination of words boutique and etiquette. The task was to create a visual identity which would convey edginess, creativity and style.
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