Marketing agency. Selected proposal. It turned out that the most important thing for the client was the impression of experience, seriousness, stability and ability to take on the most demanding jobs. Custom made lettering was a big part of why they have decided to go with this design.
Developed for a series of self-enrichment events entitled "Choose Love," this logotype was created to be instantly recognizable, whimsical, and inspirational. By stacking the eventʼs name and carefully editing key letterforms to maintain legibility, a heart appears to connect the words ‘choose’ and ‘love,’ bringing emphasis to the eventʼs mission.
The Choose Love experience combines a variety of creative exploration sessions, guided meditation, and yoga to help participants gain personal insight. The visual campaign included the development of the Choose Love brandmark, promotional poster, and event branded buttons distributed to participants.
© Keith Kitz, All rights reserved.
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