Logo inspiration community

When starting a logo project, make sure that the clients briefing includes as much info as you need. The most important things are the company’s services or products background info, their main competitors and their target market.

Ask them how they differ themselves from their competitors and what kind of message they would like to reflect to them.

Things like preferred colors and font types will follow later on in the process.

Any other ideas of what to ask clients in your initial brief?

I always ask a client for a list of words they believe the public would use to describe them or their service at this moment in time (more relevant if its a re-brand) and a list of words they would like the public to use to describe them or their services.

It’s always good to ask the purpose of needing a logo mark created (again more specific to re-branding but still relevant) : Is it to enliven and freshen the brand; Is it a response to a competitor re-branding; a new start up company; to widen the appeal of the brand to a new demographic; new ownership etc. Always find that a useful bit of info to get at the outset.

In terms of colour I avoid the issue during a briefing phase. Leave that up to the client to mention initially, if they feel so strongly about using or not using a specific colour, they will definitely say. People react instantly to colour so I always concentrate on the mark itself and submit concepts in grey tones (usually 3 max)…it means the client tends to see the strength of the mark not instantly react by saying something like ‘i dont like red’ automatically blinding themselves to potentially the ideal logo mark…just be sure to mention to them the reason for lack of colour and that it can/will be added once the mark has been nailed. It’s also a good idea to try and create the logo in a greyscale version anyway, particularly if its for a client that uses fax services as the logo will appear black and white on facsimile correspondences.

Also ask for a brief list of works the client would like the public to associate with their brand. Friendly, approachable, young, vibrant, trustworthy etc

Hope that helps some :]#

Hi guys! When I design logos for clients, I always ask them for links and reference on how they want their logo to be like. It’s more of a visualization example and inspiration- not replication. I want to create original logos for my client, which, at the same time, fits their taste. I want them to express the specific imagery they have in mind and use it as basis for my logo design.

Then everything follows like what you have stated.

Further tips are most welcome! :-)

I totally agree. Before starting any project, it is crucial to have an idea of how the client wants the logo to look. Aside from samples of their preferred logo, it is also essential that they describe how they want their logo to look.