Designer: Baris BasaranIdentity for a Indonesia based clinical laboratory where tests are done on clinical specimens in order to get information about the health of a patient as pertaining to the diagnosis, treatment, and prevention of disease.
The symbol is inspired from the huge outdoor tent that is so characteristic of a Mela* or Fair. It depicts a colourful tent made up of arrows converging which stands for the exhibitors and the consumers who come from different areas to meet under one roof. (Mela means Fair in Hindi)
This time the client was really special. A beautiful girl came to us and told us that she would sell her used panties abroad, after the initial surprise we immediately started to think about how to represent in an elegant way a so "dirty" concept and here is this logo, similar to a fashion brand, it goes perfect with the mood of her photos and on her underwear clothes.