Designer: Ezhi StolzIoannis Panagopoulos is a Software Engineeer.
“The missing piece” of a puzzle was the concept for the symbol of this identity. As a result, a “human-lookalike” symbol was created based on a piece of puzzle, to show that without it, a project cannot be completed.
"Raízes" ("Roots" in English) is a segment for training and distribution of products and services based on Multi-Level Marketing. The name was chosen due to the characteristics of biological functioning of the body's most important tree: the root, the stem laying on the ground and transports nutrients for their survival. These are also the characteristics of this segment: fix market, providing ways of working and bring products from their suppliers to the attention of the population, as a large tree attached to the ground, beyond that required for the ecosystem, offers plenty fresh who are in need.