The city of Torcy, France recently built a great complex dedicated to the promotion of Culture & Arts, highlighting local and national artists. I was contacted to work on its complete Brand Identity, including Naming, Logotype, visual identity, Print communication, exterior & interior signage, website design and clothing.
The main goal was to create a total new and innovative identity. Naming took a great part in that sense. I focused on trying to create a simple yet effective name for that building. C2 was chosen from a couple of hundred names for its international recognition, pronunciation and readibility. It stands simply for Cultural Center or the two initials 2xC -> C2.
As far as the logo is concerned, it followed in a logical way the naming process. A will to create a modern and contemporary logotype, yet efficient, minimal, powerful and durable. It was created so it could nicely fit and be readable at a great or tiny size on any document. The logotype guidelines show a slight dipping of the « C » and the « . » to create the optical illusion that all characters are aligned on the same baseline.
1Dec-10-13
2Sep-03-09
Logo for store with branded toys for children named MAKAK (macaque).
The symbol of monkey should have been found in the mark.
Client wanted the logo to be associated with fun, unconcern and childlike jokes.
6Dec-11-11
"At Tesla, we don’t merely design or execute projects, but develop ideas and solutions that contribute to the well being of our planet. We think and act in a sustainable way. We entered the market selling products related to sustainability, due to this recent discovery made by the society.”
