Families
featured on 12/01/2008
(714 votes, average: 4.03 out of 5)You need to be a registered member to rate this post.
Tags: Herb Lubalin
(714 votes, average: 4.03 out of 5)You need to be a registered member to rate this post.
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25 Comments
Lawrence Anderson
12.15.2008
I absolutely love this logo.
Tom
01.12.2009
Am I supposed to be able to read what that says under the “ili”?
icoland
01.15.2009
wonderful mark!
Charles Darwin
02.02.2009
First feeling: Yes, it is funny and family is visible. It will work on website.
But’s:
- Will it work on highway billboard? (You don’t have time to think, you need to read it immediately.)
- Could some color change help to logo?
Ahab
02.02.2009
@ Charles Darwin:
Are you serious? Wow.
P-Rod
02.02.2009
Darwin,
The Internet wasn’t but a twinkle in Al Gore’s eye in the 1970s when this logo was designed. A 40-some year-old logo which holds up under a much evolved (forgive the Darwin pun) 21st century microscope is damn near perfect. Strong strokes, simple type/iconography will translate brilliantly on outdoor applications. Those who cannot read this logo on a billboard are 1) legally blind and 2) shouldn’t be driving.
Please kindly inform yourself before posting. Thank you for your consideration. Chin up, kiddo.
icoland
04.06.2009
I disagree with Darwin here.
First you don’t have to recognize the play on letters. It’s like a bonus when people get when exploring the logo mark. Just like the hidden arrow in FedEx: It works without noticing it too.
Second, you don’t introduce your startup brand on a billboard. This is a media more used for improving brand-recognition or for new campaigns. So if anybody see this logo on a billboard he/she will probably be familiar with the logo already or else he/she is just not the target of the ad at that moment.
I’m giving another 5 stars to it :)
rwinn
04.22.2009
Herb was a fantastic designer – It’s interesting to see a new generation of designers discover the his work and the work of designers such as Paul Rand, Saul Bass (et al)
Look for his mark for Mother&Child. It’s another classic.
francis
06.16.2009
idea best
Oguzhan Ocalan
09.11.2009
Too bad for Tate…
http://www.tate.org.uk/families/
Allie
10.30.2009
Oh… I’m with Oguzhan, bummer for Tate. I don’t which came first, but this one is 120% better!
James Docherty
12.15.2009
Love it…very clever. Thanks for the education re: it’s origin. Will look up Herb now.
Elliott (Set Yourself Freelance)
12.23.2009
Never gets old…
odb
01.26.2010
great job
Logo Design Monster
03.02.2010
Fantastic logo, I too never get tired of seeing this one.
Amy's logo design
03.30.2010
I always love the simplicity in a logo design. Very nice!!!
tai chi chuan dvd
05.24.2010
Beneficial information like this one should be kept and maintained as well as so will place this one on my search for list! Thanks for this wonderful publish and hoping to publish associated with this!
netoyl
09.15.2010
typography name?
Rob
12.08.2010
simple but really effective logo design
Albert Sutedja
12.08.2010
great one!
Mohammad Ehsanul Karim
12.09.2010
Awesome logo. The most amazing yet simple !!
Mukund
01.13.2011
awesome logo
identityhouse_cb
01.25.2011
no words left…typography at its best…..
dima-je
03.07.2011
Legendary
JABA
03.15.2011
One of The Best LOGO of All Time.