| 4.1 | Power Providers | 20 votes |
| 4.07 | gonorth | 257 votes |
| 3.96 | Families | 604 votes |
| 3.96 | Spartan | 279 votes |
| 3.79 | Coffee Cup | 448 votes |
| 3.78 | Twins | 281 votes |
| 3.76 | Elephruit | 248 votes |
| 3.75 | High Street | 12 votes |
| 3.73 | Castleprint | 95 votes |
| 3.73 | Cliff Place | 22 votes |
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17 comments so far!
Lawrence Anderson
I absolutely love this logo.
Tom
Am I supposed to be able to read what that says under the “ili”?
icoland
wonderful mark!
Charles Darwin
First feeling: Yes, it is funny and family is visible. It will work on website.
But’s:
- Will it work on highway billboard? (You don’t have time to think, you need to read it immediately.)
- Could some color change help to logo?
Ahab
@ Charles Darwin:
Are you serious? Wow.
P-Rod
Darwin,
The Internet wasn’t but a twinkle in Al Gore’s eye in the 1970s when this logo was designed. A 40-some year-old logo which holds up under a much evolved (forgive the Darwin pun) 21st century microscope is damn near perfect. Strong strokes, simple type/iconography will translate brilliantly on outdoor applications. Those who cannot read this logo on a billboard are 1) legally blind and 2) shouldn’t be driving.
Please kindly inform yourself before posting. Thank you for your consideration. Chin up, kiddo.
icoland
I disagree with Darwin here.
First you don’t have to recognize the play on letters. It’s like a bonus when people get when exploring the logo mark. Just like the hidden arrow in FedEx: It works without noticing it too.
Second, you don’t introduce your startup brand on a billboard. This is a media more used for improving brand-recognition or for new campaigns. So if anybody see this logo on a billboard he/she will probably be familiar with the logo already or else he/she is just not the target of the ad at that moment.
I’m giving another 5 stars to it :)
rwinn
Herb was a fantastic designer – It’s interesting to see a new generation of designers discover the his work and the work of designers such as Paul Rand, Saul Bass (et al)
Look for his mark for Mother&Child. It’s another classic.
francis
idea best
Oguzhan Ocalan
Too bad for Tate…
http://www.tate.org.uk/families/
Allie
Oh… I’m with Oguzhan, bummer for Tate. I don’t which came first, but this one is 120% better!
James Docherty
Love it…very clever. Thanks for the education re: it’s origin. Will look up Herb now.
Elliott (Set Yourself Freelance)
Never gets old…
odb
great job
Logo Design Monster
Fantastic logo, I too never get tired of seeing this one.
Amy's logo design
I always love the simplicity in a logo design. Very nice!!!
tai chi chuan dvd
Beneficial information like this one should be kept and maintained as well as so will place this one on my search for list! Thanks for this wonderful publish and hoping to publish associated with this!
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