LogoMoose

15 comments so far!

1. 

   Lawrence Anderson

   Dec 15, 2008 at 20:00 | Permalink

   I absolutely love this logo.

2. 

   Tom

   Jan 12, 2009 at 1:12 | Permalink

   Am I supposed to be able to read what that says under the “ili”?

3. 

   icoland

   Jan 15, 2009 at 22:48 | Permalink

   wonderful mark!

4. 

   Charles Darwin

   Feb 2, 2009 at 14:28 | Permalink

   First feeling: Yes, it is funny and family is visible. It will work on website.
   But’s:
   - Will it work on highway billboard? (You don’t have time to think, you need to read it immediately.)
   - Could some color change help to logo?

5. 

   Ahab

   Feb 2, 2009 at 18:37 | Permalink

   @ Charles Darwin:

   Are you serious? Wow.

6. 

   P-Rod

   Feb 2, 2009 at 18:56 | Permalink

   Darwin,

   The Internet wasn’t but a twinkle in Al Gore’s eye in the 1970s when this logo was designed. A 40-some year-old logo which holds up under a much evolved (forgive the Darwin pun) 21st century microscope is damn near perfect. Strong strokes, simple type/iconography will translate brilliantly on outdoor applications. Those who cannot read this logo on a billboard are 1) legally blind and 2) shouldn’t be driving.

   Please kindly inform yourself before posting. Thank you for your consideration. Chin up, kiddo.

7. 

   icoland

   Apr 6, 2009 at 2:32 | Permalink

   I disagree with Darwin here.

   First you don’t have to recognize the play on letters. It’s like a bonus when people get when exploring the logo mark. Just like the hidden arrow in FedEx: It works without noticing it too.

   Second, you don’t introduce your startup brand on a billboard. This is a media more used for improving brand-recognition or for new campaigns. So if anybody see this logo on a billboard he/she will probably be familiar with the logo already or else he/she is just not the target of the ad at that moment.

   I’m giving another 5 stars to it :)

8. 

   rwinn

   Apr 22, 2009 at 20:32 | Permalink

   Herb was a fantastic designer – It’s interesting to see a new generation of designers discover the his work and the work of designers such as Paul Rand, Saul Bass (et al)

   Look for his mark for Mother&Child. It’s another classic.

9. 

   francis

   Jun 16, 2009 at 9:37 | Permalink

   idea best

10. 

    Oguzhan Ocalan

    Sep 11, 2009 at 23:22 | Permalink

    Too bad for Tate…
    http://www.tate.org.uk/families/

11. 

    Allie

    Oct 30, 2009 at 14:57 | Permalink

    Oh… I’m with Oguzhan, bummer for Tate. I don’t which came first, but this one is 120% better!

12. 

    James Docherty

    Dec 15, 2009 at 18:51 | Permalink

    Love it…very clever. Thanks for the education re: it’s origin. Will look up Herb now.

13. 

    Elliott (Set Yourself Freelance)

    Dec 23, 2009 at 0:59 | Permalink

    Never gets old…

14. 

    odb

    Jan 26, 2010 at 13:48 | Permalink

    great job

15. 

    Logo Design Monster

    Mar 2, 2010 at 22:40 | Permalink

    Fantastic logo, I too never get tired of seeing this one.