Designer: Dennis ThomsenMost popular lifestyle portal in Slovakia and Czech Republic. Keeping you FRESH since 2011. The client approached me to redesign theirs logo. Refresher.sk need new logo that will reflect a primary activity. So I was looking for a way to simplify the logo, but also to have supported the idea and objectives of the portal. Gist for Logomark I chose symbol refresh, as you know for example, web browsers (symbol I wanted to get into logos peacefully and therefore I chose negative space), it is added to the symbol of conversation (bubble), which can be further used in communication portal (printed materials, merchandising, etc.), and the letter R. Scripture for the logo, I chose Helvetica. It is distinctive, timeless and elegant, expressing emotion is just FRESH :)
Minimalistic, simple and modern shape makes this logo easy recognizable and memorable. It's clean and clever, resembling lifting upward, to the skies - which resembles growth and success. Subtle gold/navy color scheme symbolize elegance and luxury and bold, prominent icon symbolize stability and trust in brand.