Designer: tahsintahilDesigner: Denis Aristov Client: Ministry of Commerce of Perm Region Industry: Tourism, Festival, Event Keywords: The Great Tea Road, tourism, leaf, festival, green, footstep
CST is a training company. Symbolism of a chess knight is central to CSTs strategy. It exemplifies dynamism and initiative. Basing on these qualities and the target group in part the automotive branch I have referred in the lettering and composition to the aesthetics of sport cars emblems. Over the course of many sketches, I have created a convincing, minimalistic silhouette. Rendered as negative space against a chess square, it creates a bold, cohesive and legible mark.