About the logo
For Neuerlehrer (New Tutor) an education provider. This concept deals with the idea of well-balanced study. The mortarboard of course doubling as a see-saw. General vibe requested was light-hearted/friendly/playful, they wanted a logo the could double as a character/mascot to be used as a guide through the software, remember the paperclip helper from Microsoft Word? Similar/same premise. The represented 'age' of the owl is that of an owl chick, so that it can grow up along side the student.
Tags: bird, education, europe, Germany, Hayes Image, mentor, Mortar, owl, school, student, study, teacher, Tutor