Ortolan Group provides a range of specialist professional services, including recruitment and legal. Hotfoot undertook a rebrand and developed a new responsive website, taking the Group’s values of expertise, simplicity, integrity and transparency at the guiding themes. The rebrand encompasses an umbrella brand for the Group and two sub-brands for the recruitment and legal services.
For a Marketing/PR Company. The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope. There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold. Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.
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Very nice!
Replymany thanks!
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