Designer: John MascarenhasARGEFON | IDENTITY IT & COMMUNICATION SYSTEMS http://www.behance.net/gallery/ARGEFON-IDENTITY/7640631
Logo for a traditional Turkish coffee-house chain. Looking for an item I noticed the traditional Turkish Fez (turkish hat) in the form of a truncated cone which flipped will guide our mind to a cup of coffee. Along with this unmistakable Turkish element, Turkish mustache is part of the image of this nation too. Combining these two elements the graphic logo was born.