Designer: logobirdFor this logotype design, I had to deal with an a 14 years Yoga studio, called "Anima Soma" and refresh its appearance and Brand identity. After a lot of study on Yoga field and practice books, the source of inspiration for the logotype design was the classic yoga position and the Zen Stones. Design by Vasilis Magoulas / VAMADESIGN.COM
"The logo worked is contemporary, with a remit that was developed for clarity and seriousness. It was designed to be a geometric sans serif type, since this type has never been so ubiquitous as today, for bringing this fixed and direct American trait types nineteenth century. The concept addressed to the symbol is simple and minimalist. Seeking to blend both colors as ways that the company is capable of developing.”
