The Hiking Company

"Synthesis Centre" is a centre of physical and spritual health, in Athens. The services provided are consulting, psychotherapy, stress management, astanga yoga and more..
The concept of this corporate identity in general, is a "ball" that represents one’s soul and/or body that "unrolls" after being taken care through therapy and yoga. As a result, the symbol of this logo represents the physical & spiritual "lift-up" of a human figure, "the ending point" and the "result" of this whole experience.
In order to express its unique character, The logo was created from one single, black-inked line to show a handwritten style.