A brand of premium Club Resorts was planned by the Ishaan group, which was a hospitality concept new to the country. The business model under which the brand operates is a management model. The various club resorts across the country are to be launched and managed by premier hospitality groups. The first club resort in Udaipur was launched under the aegis of TajVivanta. With this club-resort, we wanted to signify the quintessential luxury and exclusivity quotient of the brand.
What we did
The name Willows was chosen out of over a 100 others due to it’s key associations with ‘Green’, ‘Woody’ ‘Gentlemen’s sport’. The identity is inspired from the architecture – straight lines, slants and intersections. This visual identity was established and then succesfully carried forward in the launch communication.
Logo-mark for a French film production company. Logo mark is based on the cloud buster. A machine created by the scientist Wilhelm Reich. It produces rain using orgone energy. Orgone energy is a pseudoscientific concept described as an esoteric energy or hypothetical universal life force, originally proposed in the 1930s by Wilhelm Reich. Idea: Creation
www.rearfront.com '' Rear Front is a fast growing company specialized in creating and spreading viral content on the internet. We are a power house of generating awesomeness through our incredible content which inspires over 600 million souls every single day. Our objective is to create artistic impressions about love, life and unique personalities. We are taking the world by awe and delight everyday with the unique content created by our signature contributors. Together we bring about the incredible stories which inspire you to think, smile and feel with all your heart.''
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