Proposed logo for the South Asia Women’s Fund. This logotype uses elements/forms from the vernacular scripts of the countries of South Asia that SAWF supports namely India, Nepal, Bangladesh, Sri Lanka and Pakistan. (Devanagari from India and Nepal, Bangla from Bangladesh, Sinhala or Tamil from Sri Lanka and Urdu from Pakistan) The individual letters S,A,W and F are latin alphabets styled along the lines of the scripts Devanagari, Bangla, Sinhala and Urdu respectively. These different elements coming together to form a single, strong entity reflects an organization that has come together to stand as one for a cause. With tsk Design, Bangalore.
I was approached by new organisation 'Monitor Healthcare' to design their logo and brand identity.
Monitor Healthcare aim to provide people all around Africa with free medical advice via online and telephone methods. As this service is to be for the full continent I wanted to create a logo that would represent this unity.
The different colours of each section of the cross are representative of the North, East, South and West regions of Africa. The individual colours were picked based on the flags of the countries within each region.
The white cross in the middle of the logo is to symbalise the unity of the continent which Monitor Healthcare aim to provide.
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