"The logo worked is contemporary, with a remit that was developed for clarity and seriousness. It was designed to be a geometric sans serif type, since this type has never been so ubiquitous as today, for bringing this fixed and direct American trait types nineteenth century. The concept addressed to the symbol is simple and minimalist. Seeking to blend both colors as ways that the company is capable of developing.”
This is one of four log concepts that i designed and developed for a client. Their business is brand protection so the concepts had to be crystal. This logo didn't get picked as its visual associations did not relate to the corporate values of the client. I may recycle it as a personal brand id but still the visual elements has no relation to the name of my business "atoms". Thanks
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