"O Rei do Cangasushi" logo is a prototype for a probable sushi bar in Brazilian northeast. The artistic design was entirely based on the figure of "Virgulino Lampião", the legendary king of the outlaw (outlaw means "cangaço" in portuguese), folk hero. A slice of salmon above the rice cake represents the typical hat of outlaws (outlaws means "cangaceiros" in portuguese) led by "Virgulino Lampião" (who wore glasses and had a blind right eye) at that time and today is considered the symbol of the Brazilian northeast.
I designed logo Wave for client that is opening fast food restaurant in Sankt Petersburg, Russia. Target consumer of the restaurant are young active people, who found excitement in extreme sports, mainly water sports such as surfing or wake boarding. Client provides me with own sketches of the logo at the beginning of the project. Simple pencil sketches with name of the restaurant stylized into shape of wave was source of inspiration through whole process of logo design.
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