This is an identity for a favourite restaurant and bar to the locals. It is a a local institution and loved by many for being as it was 10 years ago. The client wanted to develop a new brand without upsetting those regulars but appear up to date to new customers.
The mark was inspired by an actual cage that houses their wines at the back of the restaurant. The hand drawn type and illustrations were developed to give the brand a relaxed, children and family friendly environment.
Rocks and Road is a company who offer cycling coaching and guiding. Unlike most cycling schools and coaches, Rock and Road offers the unique service of guided bike rides and one-to-one coaching for a combination of both off-road mountain biking, and road biking. It was important that the logo be designed to attract riders of any level, and not to alienate riders of a lower ability. It was also important that the design appeal equally to both men and women who want to keep fit, who want to get the most out of their cycling equipment, and want to achieve their personal goals. The final logo design presented here includes a mountain bike icon, which is a monogram of the letters R and R (for Rocks and Road).
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