Client wanted a modern, minimalistic and abstract depiction of a lion`s head. Other keywords included: smart, honest, secure, strong, reliable, easy to work with and friendly.
This fictitious company logo is the result of happenstance typographic exploration. I was playing around with H and I letterforms set in Platelet, and, after placing the I within the H, I noticed that it started to look like a dog face. After some modification, and with the addition of a curved P for an extended dog tongue, the resulting typographic illustration spelled "HIP." I thought it would be fun to name this fictitious company Hip Pups, which could be a shop that sells high-end dog accessories. The Registered symbol is integrated creatively into the mark by spelling "RUFF!"
School project which was to create a Mkting Agency. Mind Up! is the idea we came with (: Slogan says: High Ideas.
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