The brand name was inspired by its NZ origins, the Maori language and it pure make-up, hence the pura part of the name.
We developed a vibrant mark and bold visual language to share the unique (and exciting) story of Apura. The images evoke the purity of this product and the colour palette was picked from the NZ landscape.
Nomawear is a formal fashionwear startup. The mark based on the top-left portion of the Union Jack, Nomawear are based in Northern English province of Carlisle. The mark forms a abstracted N shape & an arrow leading the eye towards the name.