The concept is based of my ideation process. The dynamite represents the initial spark of an idea, while the pencil relates to the creative result.
Developed for a series of self-enrichment events entitled "Choose Love," this logotype was created to be instantly recognizable, whimsical, and inspirational. By stacking the eventʼs name and carefully editing key letterforms to maintain legibility, a heart appears to connect the words ‘choose’ and ‘love,’ bringing emphasis to the eventʼs mission.
The Choose Love experience combines a variety of creative exploration sessions, guided meditation, and yoga to help participants gain personal insight. The visual campaign included the development of the Choose Love brandmark, promotional poster, and event branded buttons distributed to participants.
© Keith Kitz, All rights reserved.
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