Minimalistic but sophisticated logo for swiss insurance company. I have chosen lion as the main element since it symbolicaly represent stability, trust and power. Line-art style seemed perfect since it is modern but elegant in the same time.
The basic shape of the logo is based on three elements which are, a letter M, a crown and a heart expressing majesty and deep love of chocolate, gold and black are the perfect combo referring to a luxurious palette, Finally the font is a sans serif humanistic with elegant curves, superfine and bold lines showing the contrast and beauty of a high quality, classic, sophisticated product.
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