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Delivery on bikes. Letter C combined with letter H in negative space.
Submitted: 01/06/2016 • Featured: 02/16/2016
Stats: This logo design has 5616 views and is 2 times added to someone's favorites. It has 13 votes with an average of 3.92 out of 5.

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Logoflow

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More logo design

Fictional logo for an Adidas-themed résumé. This is in no way affiliated with Adidas.

Earlier this year, Adidas Originals had an open Design Director position in their Portland HQ, and, being a lover of the brand, I decided to apply. To demonstrate not only my skills as a graphic designer, but also my knowledge and respect for the adidas brand and its legacy, I designed a self-promo booklet (a highly-conceptual adaptation of my current résumé) that is aesthetically inspired by adidas Originals marketing brochures. The booklet chronicles the accomplishments of a fictional alter-ego, Coach Ramirez — an adidas track suit wearing, afro'd, mustachioed designer — and is written as if he's actually the Design Director at adidas Originals. Sadly, I didn't get the job.

Click here to view my Flickr stream for full design rationale and additional images.