The main characters of the logo designed using positive space are two "sleepy" moons! There is however another character- hidden in the design! Seek for it!
The brand name was inspired by its NZ origins, the Maori language and it pure make-up, hence the pura part of the name.
We developed a vibrant mark and bold visual language to share the unique (and exciting) story of Apura. The images evoke the purity of this product and the colour palette was picked from the NZ landscape.