Yuuhakkan Dojo, which means "cross swords among friends," is a group of friends who meet regularly to practice Kendo. With the opening up this community to new members, it became necessary to create an image to represent them. The artistic design was entirely based on Japanese heraldry, through the use of pre-established concepts (friends + cross swords) in a unique way called Kamon (crest Japanese). The helmets Kendo in continuous circle represents the never-ending friendship through martial art. In the center, in a very delicate way, there is a flower formed from the touch of the tips of bamboo swords used in training. However, the logo has several flowers of different ways. They also represent the monentos only experienced by the group.
This logo is for a completely fictitious entity named Three Nuts General Contractors.
The idea for this brand came to me when I was out and about in the world, and saw a contractor's work van drive by. As I looked at the number 3 in the telephone number on the van, I started thinking about how a cleverly constructed 3 could reveal a wrench in negative space.
Using a hexagonal bolt nut as my main source of inspiration, I thought of a whimsical name which would support the concept I had in mind. In this hypothetical situation, the "Three Nuts" could be a team of three general contractors.
The icon is built from the angles of the bolt nut, and the entire mark should evoke a heavy industrial feel; something that could be stamped into metal, etched into wood, or simply affixed on the side of a work van.
Click here to see the case study for this logo, which chronicles its development, and includes full design rationale, sketches, electronic roughs, and alternate designs.
Our logo inspiration gallery will give you the creative boost you're looking for. Get your daily dose of logo design inspiration to work on your own logo design projects and get your business going. Be amazed by our logo designers and their brand guidelines. We are here to help you impress your clients and our fellow designers. Professionalize your logo design skills and get yourself to a new level. Browse our logo design gallery and discover all the new logo design trends and much more. We know you love logos!
It is a Russian company. In Russia language=tongue :P
ReplyThat’s a very fun logo :) Great work!
ReplyThank you Dirk!
Reply