Families

• Featured: 12/01/2008
• Stats: This logo design has 5465 views and is 10 times added to someone's favorites. It has 744 votes with an average of 3.99 out of 5.

• Herb Lubalin

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1. 

   Lawrence Anderson

   December 15, 2008 at 20:00

   I absolutely love this logo.

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2. 

   Tom

   January 12, 2009 at 1:12

   Am I supposed to be able to read what that says under the “ili”?

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3. 

   icoland

   January 15, 2009 at 22:48

   wonderful mark!

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4. 

   Charles Darwin

   February 2, 2009 at 14:28

   First feeling: Yes, it is funny and family is visible. It will work on website.
   But’s:
   – Will it work on highway billboard? (You don’t have time to think, you need to read it immediately.)
   – Could some color change help to logo?

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5. 

   Ahab

   February 2, 2009 at 18:37

   @ Charles Darwin:

   Are you serious? Wow.

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6. 

   P-Rod

   February 2, 2009 at 18:56

   Darwin,

   The Internet wasn’t but a twinkle in Al Gore’s eye in the 1970s when this logo was designed. A 40-some year-old logo which holds up under a much evolved (forgive the Darwin pun) 21st century microscope is damn near perfect. Strong strokes, simple type/iconography will translate brilliantly on outdoor applications. Those who cannot read this logo on a billboard are 1) legally blind and 2) shouldn’t be driving.

   Please kindly inform yourself before posting. Thank you for your consideration. Chin up, kiddo.

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7. 

   icoland

   April 6, 2009 at 2:32

   I disagree with Darwin here.

   First you don’t have to recognize the play on letters. It’s like a bonus when people get when exploring the logo mark. Just like the hidden arrow in FedEx: It works without noticing it too.

   Second, you don’t introduce your startup brand on a billboard. This is a media more used for improving brand-recognition or for new campaigns. So if anybody see this logo on a billboard he/she will probably be familiar with the logo already or else he/she is just not the target of the ad at that moment.

   I’m giving another 5 stars to it :)

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8. 

   rwinn

   April 22, 2009 at 20:32

   Herb was a fantastic designer – It’s interesting to see a new generation of designers discover the his work and the work of designers such as Paul Rand, Saul Bass (et al)

   Look for his mark for Mother&Child. It’s another classic.

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9. 

   francis

   June 16, 2009 at 9:37

   idea best

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10. 

    Oguzhan Ocalan

    September 11, 2009 at 23:22

    Too bad for Tate…
    http://www.tate.org.uk/families/

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11. 

    Allie

    October 30, 2009 at 14:57

    Oh… I’m with Oguzhan, bummer for Tate. I don’t which came first, but this one is 120% better!

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12. 

    James Docherty

    December 15, 2009 at 18:51

    Love it…very clever. Thanks for the education re: it’s origin. Will look up Herb now.

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13. 

    Elliott (Set Yourself Freelance)

    December 23, 2009 at 0:59

    Never gets old…

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14. 

    odb

    January 26, 2010 at 13:48

    great job

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15. 

    Logo Design Monster

    March 2, 2010 at 22:40

    Fantastic logo, I too never get tired of seeing this one.

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16. 

    Amy's logo design

    March 30, 2010 at 4:17

    I always love the simplicity in a logo design. Very nice!!!

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17. 

    tai chi chuan dvd

    May 24, 2010 at 5:24

    Beneficial information like this one should be kept and maintained as well as so will place this one on my search for list! Thanks for this wonderful publish and hoping to publish associated with this!

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18. 

    netoyl

    September 15, 2010 at 22:54

    typography name?

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19. 

    Rob

    December 8, 2010 at 14:45

    simple but really effective logo design

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20. 

    Albert Sutedja

    December 8, 2010 at 15:47

    great one!

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21. 

    Mohammad Ehsanul Karim

    December 9, 2010 at 20:13

    Awesome logo. The most amazing yet simple !!

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22. 

    Mukund

    January 13, 2011 at 14:26

    awesome logo

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23. 

    identityhouse_cb

    January 25, 2011 at 12:55

    no words left…typography at its best…..

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24. 

    dima-je

    March 7, 2011 at 16:08

    Legendary

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25. 

    jaba

    March 15, 2011 at 10:48

    One of The Best LOGO of All Time.

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26. 

    Greg Little

    May 9, 2014 at 8:41

    great

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