Brand test designed for Torre Criativa (Creative Tower, in English), a small Design Agency in Brasil. The logo is a pencil with a medieval window (like a princess tower) and a flag (point of the pencil) on the wood roof. The colors are sugestive, but the blue color inside the rounded square representing the sky, causing to appear high tower as well as the level of creativity.
We created a logo that present a proud figure of Polish hussars rider. Due to the purpose of the logo, which is related to embroidering it on clothes, we focused on minimalism. The logotype has been presented only the most characteristic elements of the hussars or a horse and a helmet with wings. Thanks to that we avoided the splendor that disturb the brand communication with the client.
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