The logo is an emblem of my three distinct cultural identities as a graphic designer: the head of a Chinese dragon, the body of an English lion and the tail of a Portuguese rooster. Born in a Portuguese colony in China where east meets west, I grew up in a richly diverse cultural background and have now lived in the English capital for more than ten years.
Fansite is a modern, digital equivalent of a fan scrapbook or fanzine; a social network for fans to get together, discuss and swap content based on their favourite celebrity. The typeface selected is modern and has a strong relevant personality itself, but it is treated in a unique way. Each letter is tightly cropped, yet still legible, inspired from old fanzines when fans would use scissors to cut and layout their magazines. This modern, digital equivalent creates a unique and memorable logotype.
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