The logo is an emblem of my three distinct cultural identities as a graphic designer: the head of a Chinese dragon, the body of an English lion and the tail of a Portuguese rooster. Born in a Portuguese colony in China where east meets west, I grew up in a richly diverse cultural background and have now lived in the English capital for more than ten years.
Nugno is a company that was formed when two compatible and creative individuals – Luca & El – came together. Grafting in collaboration, the pair multiply the excellence of their work, producing result- and experience-driven work. Their mission was to design an identity to define a distinct brand style that communicated the core values at the heart of the business – passion and creative brilliance. The final design combined a minimal typographic aesthetic and simple colour palette to create a distinctive visual identity communicating the purity of their style.
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