Full collection on Behance
El concepto está enfocado en representar fuerza y el misticismo de la selva, por lo que decidimos usar a un animal, en este caso la anaconda y generar en torno a ella un logotipo sólido y que transmita carácter, debido al rubro de la marca.
Oxus Aviation is a company that specialises in the brokering of deals between airlines and sourcing of planes and engines for their clients. They wanted a logo that would represent them, without falling into the bracket of ‘obvious airline company’. I opted to go down the route of utilising the wings of an aircraft in an abstract way. By having one arrow facing ‘North’ and one facing ‘South’ the connection to the brokering service provided by Oxus is apparent in the ‘trading’ nature of the symbol. It also offers a nice reference to the global nature of the business and that any direction is possible. It was made clear by Oxus that they wanted to use a dark blue as the main colour for the logo, I complemented this with a mid grey of clouds to give a real feel for the sky.
Download these powerful design tools to use on your own logo design projects and get your business going. The brand guidelines will amaze your clients and fellow designers. The logo premium bundle is where the real fun starts. Buy these products and you'll get your logo design skills to a new level. Don't forget to get your logo inspiration from all of our logo designs! Browse our logo design gallery and discover all the new logo design trends and much more. We know you love logos!