For a Marketing/PR Company. The concept behind the mark is based on the age-old alchemic practice of attempting to artificially mass produce gold by way of fusion/synthesis with other elements. Since gold has only one stable isotope (the element Au) a massive chemical reaction would need to occur to generate this isotope. There is only x3 active protons difference between Lead & Gold. They're 'chemically' different...reaction to solvents, melting temp, etc...but, if you were to extract those x3 protons from lead theoretically, you would have gold. Things like American Idol employ this 'extraction' tactic...slowly removing the unnecessary protons (contestants) till they have their 'golden result' - a season winner.
New general logo for an online Expert Witness Directory, incorporating a themed pictogram. A very challenging project, but immensely pleased with the result, as is the client, which always helps. Finding that 'apparently simple' solution proved painstaking, but when I look at the icon now, it looks so easy. Just create the Good Book/and or reference Directory out of the shape of a D, and place the left hand (giving oath etc) on it. Ta daaaa… Anything but ta daaaa tho. Fonts used for Witness Directory: Kefa II Pro Bold and tag-line: Zona Pro Italic, both purchased from Myfonts.
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