Ozeal is a group of ambitious adventurers, a large family, based in London, leading different ways of life but sharing the same mission: providing all our customers with high quality, richly designed yet low-priced glasses. The idea to set up a website and sell high quality glasses at a low price to anyone in need was brought up about 3 years ago and then we started to embark on this journey. The truth is: we do enjoy it. We name our website as OZEAL. Because we are enthusiasts, we are passionate and we are carrying on our mission through this website with great zeal. Most importantly, we want to pass this zeal on to any of you.
Logo design for a Dutch sport physiotherapy company called 'fysiosportief'. They asked me to come up with a new refreshing logo for their business. The client preferred the type to be custom and as friendly looking, easy to read and a little twist integrated in it that shows some sort of speed and dynamic. The icon is a combination with the letter 'F' together with a running human. Also tried to perfect the balance by adding that same shadow effect from the typo.
Developed for a series of self-enrichment events entitled "Choose Love," this logotype was created to be instantly recognizable, whimsical, and inspirational. By stacking the eventʼs name and carefully editing key letterforms to maintain legibility, a heart appears to connect the words ‘choose’ and ‘love,’ bringing emphasis to the eventʼs mission.
The Choose Love experience combines a variety of creative exploration sessions, guided meditation, and yoga to help participants gain personal insight. The visual campaign included the development of the Choose Love brandmark, promotional poster, and event branded buttons distributed to participants.
© Keith Kitz, All rights reserved.
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