Logo design for a subsistence farm, Ghana. "The project is for a farm in Ghana, run by and on behalf of an orphanage, now in the third generation. The farm will grow vegetables and possibly fruit for their own use and that of a larger orphanage in Africa. Within a year, there will be enough produce to start providing some of the surrounding countries (Togoland, Burkina Faso, Mali, etc) with vegetables and fruit. The soil is fertile, the climate good; and as soon as a well is dug, there will be adequate water, and crops will be grown, year round. The image that I'd like to convey is one of family, best of natural fresh vegetables and fruits, healthy; planted tended and harvested by hand by the boys, girls and me n (all orphans of different generations) who work on the farm."
PureRein is a producer and distributor of healthy food Its founder, valuing the work of designers, like Polish logo design legend – Karol Śliwka – wished for a classically simple logomark. The created graphic combines symbols of a fork and a flower, representing food, nature and happiness. The fitting font is rounded, organic-like. Working with the Purerein brand consisted also of designing an extensive series of packaging with hand drawn illustrations of plants associated with the products.
Clean, clever, negative space logo. I have combined these simple shapes - deer silhouette and full moon.
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