The idea behind comes as follows: BiggBasket is an online grocery retailer so the logo mark must represents/include ‘A Happy Smile of A Customer’. The customer is happy from their hassle free service and great quality of products to buy online. Also the logo mark should be simple yet very impressive and spread the message of client’s focused and professional approach towards their customers which finally resulting into happy and smiling customers.
The logo has the concept of joining the letter H with the hexagon. This union of the two elements occurs in a fluid and joint way, making both a symbol only. The graphical effects used give the symbol depth and dimension. For lettering, an easy-to-read format was designed , which refers to the technology area. Details in each letter and adjustments give the feeling of agility and exclusivity to the name of the company.
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