PROJECT Panax Pharma is Czech based distributor of medicines and pharmaceuticals. I was asked to create simple and distinctive visual identity including logo manual and stationery. CONCEPT The logo contains stylized illustration of medicine mortar - traditional tool used for pharmaceuticals production and processing. The mark is reflecting susceptible and responsive approach of company through subtle rounded stylization and refined execution of it's design. Negative space used in illustration of the mortar also inspires emotions of preservation and processing content from out. Finally Optima typeface with turquoise and silver color palette completes company corporate identity design basics.
"Casa do Salame is a family company that has worked for over 15 years with handmade production of sausages and several other farm products. For the development of this brand, we added a more traditional/manufactured feel to it so that the public can feel that the products are unique and handmade. We used color tones that remind of Italy (the origin of the products and the family), and to make the handmade aspect clear, we used golden hotstamping on the materials.”
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So cute this logo..really nice.
ReplyBeautifully illustrated. Love it.
Replylovely concept!
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