Bullen Tea is a specialty tea retailer with a social conscience. We bring to our customers first grade teas that are certified organic and fairly traded. Before tea makes its way to the hands of customers, like most products, it will go through a supply chain: tea pickers, traders, auctioneers, factory workers and blenders are involved in this process. Tea pickers, being the ones further removed from the customers in the supply chain, are usually victims to poor working conditions, very low wages and little to no government support. Our goal as a social business is to solve these problems by creating awareness; setting high standards and ensuring our business partners have proper working conditions and wages to all of their workers; and being ambassadors to local communities.
Brand and logo redesign for the Harvest Bible Church Logo.
The main challenge was to somehow link in the notion of harvest with the uber symbolic cross whilst keeping this particular church logo free of the visual cliches that often accompany many church logos.
I was approached by the Harvest Bible Church after they had seen the general style of my existing logo portfolio, so this was also a determining factor with the design style. A clean, smart, well defined church logo design was what this client was seeking.
The idea you see is basically formed from the imperfect lines of a soon to be harvest field, but also draws on the idea of a recently ploughed field which sets the beginning and creation of the crop cycle.
The horizontal and vertical lines converge creating this square/hatched shape which provides for a meaningful link to that one place where people will ultimately converge: the church.
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