Honey, I'll call back... is a bar in Moscow. Unused proposal. Their slogan was: "Drinks, music and some food'. Remember yourself in a bar when you honey calls you? Cheers!
Marketing agency. One of initial proposals presented to the client. Face hidden in lettering and underscored with a smile may not be a revelation, but it still works pretty well. Gradual increasing of letter`s weight directs viewer to the face and in a way symbolizes company`s job - magnifying marketing message of their clients.
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