Most popular lifestyle portal in Slovakia and Czech Republic. Keeping you FRESH since 2011. The client approached me to redesign theirs logo. Refresher.sk need new logo that will reflect a primary activity. So I was looking for a way to simplify the logo, but also to have supported the idea and objectives of the portal. Gist for Logomark I chose symbol refresh, as you know for example, web browsers (symbol I wanted to get into logos peacefully and therefore I chose negative space), it is added to the symbol of conversation (bubble), which can be further used in communication portal (printed materials, merchandising, etc.), and the letter R. Scripture for the logo, I chose Helvetica. It is distinctive, timeless and elegant, expressing emotion is just FRESH :)
Logo and corporate identity for company trading with foreign currency. I was working on this project last two month. I made for client whole identity set from logo design, stationery design, web design with programming part, copy-writing including slogan and finally design manual. Logo on this photo is mounted in headquarters office on a wall. It was carved out of brushed aluminum plate to gain metallic look which is symbolic interpretation of currency, money and prosperity. Metallic effect literally connects whole identity. All stationery is printed by PANTONE 811 C metallic silver color. For selected materials such as business cards, compliment cards, envelopes and documents folder was used special silver metallic paper.
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