Brand and logo redesign for the Harvest Bible Church Logo.
The main challenge was to somehow link in the notion of harvest with the uber symbolic cross whilst keeping this particular church logo free of the visual cliches that often accompany many church logos.
I was approached by the Harvest Bible Church after they had seen the general style of my existing logo portfolio, so this was also a determining factor with the design style. A clean, smart, well defined church logo design was what this client was seeking.
The idea you see is basically formed from the imperfect lines of a soon to be harvest field, but also draws on the idea of a recently ploughed field which sets the beginning and creation of the crop cycle.
The horizontal and vertical lines converge creating this square/hatched shape which provides for a meaningful link to that one place where people will ultimately converge: the church.
Merce Hydro, a mobile irrigation company based in Northern Victoria, Australia specialise in redevelopment of drought effected areas for the purpose of farming & residential properties. The Mark is based on the use of a water drop, an arrow, pipes & finished off with an M. The arrow symbolises function & the arrow/drop cross section symbolises design - both core factors in engineering & invention of their systems. Green represents growth, their aim. Brown represents destination (drought area) their market. Water represents sustainabilty, their long term plan, and finally the pipe represents management, their ongoing analysis & monitoring of their network.