This is an identity for a favourite restaurant and bar to the locals. It is a a local institution and loved by many for being as it was 10 years ago. The client wanted to develop a new brand without upsetting those regulars but appear up to date to new customers.
The mark was inspired by an actual cage that houses their wines at the back of the restaurant. The hand drawn type and illustrations were developed to give the brand a relaxed, children and family friendly environment.
ARCH ATELIER is an architecture and interior design studio based in Damascus, Syria. Formed and ran by a group of young architects who carry big dreams to establish their atelier into a global brandmark. The logo uses the initials of Arch Atelier, with negative space. The two "A"s where transformed into triangles that act like arrows upwards, which is the core concept of architecture, building towards the sky. The negative space also helps to give ascending harmony to the logo, which resembles innovation.
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