Internet portal - daily dose of motivation and inspiration for your healthy body and mind. Strength, diet, self esteem. When designing typography for the word "fitcult" I was inspired by the characteristics of the fitness (muscle, power, energy, dynamic). Custom lettering is a specific high contrast between horizontal and vertical strokes. The letter "f" and "i" are connected to the ligatures.
The letter "B" used as a monogram / lettermark logo design. Created in Adobe Illustrator CC 2015 and in use for client.