Developed for a series of self-enrichment events entitled "Choose Love," this logotype was created to be instantly recognizable, whimsical, and inspirational. By stacking the eventʼs name and carefully editing key letterforms to maintain legibility, a heart appears to connect the words ‘choose’ and ‘love,’ bringing emphasis to the eventʼs mission.
The Choose Love experience combines a variety of creative exploration sessions, guided meditation, and yoga to help participants gain personal insight. The visual campaign included the development of the Choose Love brandmark, promotional poster, and event branded buttons distributed to participants.
© Keith Kitz, All rights reserved.
Skate-influenced brand identity for a clothing line called "Hiromi (宏美) VM (Visual Media)". The reason we decided to move on from this design was because it did capture the skate mentality and feel, and it looked nice, BUT it didn't quite capture feel of the "slim, sleek, futuristic, chic" brand the client was going for.
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