Overview The company – Boutiquette, online boutique selling affordable clothing made from natural high quality fabrics, from up and coming designers. Challenge Developing a memorable, fresh and creative logo for the Boutiquette brand. The logo should relate to the name Boutiquette, which is a combination of words boutique and etiquette. The task was to create a visual identity which would convey edginess, creativity and style.
Logo is a junction of letters S and P in a simetrical sign. The junction also stylized in a infinity symbol which presents perfection and universal solutions. The sign may be also used as loading icon, application button, linkage icon etc.
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