SARK7 is an international consultancy focused on providing expertise in analytics for improved business decision making.
https://www.behance.net/gallery/8174829/RN-equipamientos Equipamos camionetas para usos diversos. Equipamientos para ambulancias, transporte de pasajeros, cargas especiales, familiares, móviles de trabajo, cargas de baja temperatura, Motor Home y transporte escolar. También cubrimos el segmento de 4X4, donde ofrecemos barras antivuelco, estribos, cobertores plásticos, lonas cubre cajas, defensas, ganchos para traylers y ambulancias. Estrategia creativa Creative strategy
The city of Torcy, France recently built a great complex dedicated to the promotion of Culture & Arts, highlighting local and national artists. I was contacted to work on its complete Brand Identity, including Naming, Logotype, visual identity, Print communication, exterior & interior signage, website design and clothing.
The main goal was to create a total new and innovative identity. Naming took a great part in that sense. I focused on trying to create a simple yet effective name for that building. C2 was chosen from a couple of hundred names for its international recognition, pronunciation and readibility. It stands simply for Cultural Center or the two initials 2xC -> C2.
As far as the logo is concerned, it followed in a logical way the naming process. A will to create a modern and contemporary logotype, yet efficient, minimal, powerful and durable. It was created so it could nicely fit and be readable at a great or tiny size on any document. The logotype guidelines show a slight dipping of the « C » and the « . » to create the optical illusion that all characters are aligned on the same baseline.
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