The identity of the builder JIMAV is based on the inspiration that we had with organic architecture. With curved forms we achieved a symbol with plenty life, which is balanced with a simple, legible and solid typography. The logo is a form developed with the approach of the letter “J” of Jiménez and the letter “A”of Avelar, which compound the name of the builder JIMAV. We developed a variety of the logo’s versions and compositions for the use in different applications and to make easier it’s reproduction.
This was a commission we received from a company called Omnistaff - A recruitment Agency based in Johannesburg, South Africa. The company required a minimal logo that signified the multilateral approach they had to staffing solutions. This logo makes use of clever negative space to create the N, which just so happens to look like two arrows pointing in different directions.
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